David Beckham launched his grooming range House 99 exclusively at Harvey Nichols yesterday (1st February) it will be rolled out to other retailers from the 1st March. The brand has been inspired by British Barber Shops and David himself with the technical expertise of L'Oreal Luxe Labs have engineered the House 99 range and it has been perfected over the last two years to create a new grooming brand for the modern man.
David has been known for years not only as a footballer but as a style icon, with a chameleon like approach to his hair and style. Only a few weeks ago he was rocking long locks now gone to make way for a cleaner shorter choppy crop, to launch this new range.
Why the Number 99? 1999 is the year he married Victoria, Brooklyn was born and Manchester won the treble.
So what is actually in this range? There are 21 products in total designed for hair, body, face and beard. Prices range from £15 to £22. About average for male grooming products.
The Bold Statement Tattoo Body Moisturiser with SPF 30. David is a big fan of ink so it comes as no surprise that this product has been created. SPF 30 will preserve the life of your ink but at £22 for 125ml thats a look of money for a dude with a body full of ink.
Going Big Thickening Shampoo £16. Designed to thicken the hair giving it volume and helping dudes with not so much on top have a crown of glory.
Get Groomed Purifying Beard Scrub £18. David is seen rocking a beard and this has been created to really give it a good clean and get to the skin under the beard to get rid of those beard flakes never a good look. This is a product that we would be tempted to try.
These are just a few check the rest out for yourself https://www.harveynichols.com/brand/house-99/home/